Monica
Hurtado Santos
Marketing and Graphic Design Professional
ABOUT
I'm Monica, a brand and marketing creative with over a decade of experience shaping how brands look, sound, and connect with the people they're trying to reach. My work has taken me across industries ranging from education and commercial real estate to sports and live events, always centered on brand content, creative direction, and campaign strategy.
I grew up in San Juan, Puerto Rico, and now live in Winter Park, Florida. When I'm not working, I'm usually traveling or spending time with my dogs, Mei and Suki.
SKILLS & EXPERTISE
-
Branding
-
Graphic Design
-
Email Marketing
-
Social Media
-
Photo Editing
-
Media Planning
-
Event Management
-
B2B Marketing
-
Vendor Relations
-
Creative Writing
-
Adobe Creative Suite
-
Creative Production
-
Creative Direction
-
Marketing Automations
-
A/B Testing
-
Brand Development
-
InDesign
-
Illustrator
-
Photoshop
-
Lightroom
-
Wordpress
-
Mail Chimp
-
Constant Contact
-
HubSpot
-
Sprout Social
-
Hootsuite
-
CMS Maintenance
-
Generative AI
-
SEO & SEM
-
Photo & Video Production
-
Integrated Campaigns
EXPERIENCE
Corporate Brand Specialist — Creative World School
Sept 2023 - Present - Lead brand content and creative direction across social, email, web, and digital advertising
​
Senior Marketing Specialist — Capstone Companies
Feb 2022 - Aug 2023 - Led regional marketing and creative production for commercial real estate, improving productivity by 200%
​
Content Marketing Manager — USTA Florida
Feb 2021 - Feb 2022 - Led statewide content marketing across digital campaigns, social media, and organizational communications
​
Marketing Manager — The Prego Expo
July 2018 - Feb 2021 - Led marketing for events, sponsorships, and brand partnerships from ideation through execution
KEY ACHIEVEMENTS
-
Designed and launched successful social media campaigns with high engagement rates
-
Increased marketing productivity by 200%
-
Created branding and design materials for various clients across industries
-
Featured in publications for impactful work
-
Brand Development Course Award
